For FY20, CHS Lubricants has aligned dealers’ maximum annual Ad Share reimbursement amounts with their Cenex branded lubricant purchases to encourage growth and assist with converting prospects into becoming Cenex customers. At minimum, dealers will receive $1,000 of annual Ad Share credit for FY20, or $.04 per gallon based on their previous fiscal year’s Cenex branded lubricant purchases, whichever is greater. Letters were mailed the end of September to all dealers to notify them of their FY20 Ad Share balance.
Please note, the reimbursement ratio will remain the same at 75/25 cost share support on marketing materials that help promote the Cenex brand.
Visit CenexShop.com for current and pre-approved advertising materials, such as print ads, radio scripts and apparel. Please send dealer customized advertising directly to CHS Lubricants Marketing, at Breanna.Voss@chsinc.com, for preapproval to ensure eligibility for ad share funds.
Lubricants claims can either be mailed to the address below or emailed directly to Breanna.Voss@chsinc.com.
ATTN: Lubricants/Ad Share/Breanna Voss
5500 Cenex Drive
Inver Grove Heights, MN 55077
Complete details on this program can be found in your 2020 Lubricants Dealer Marketing Program book on page 30, or are available for download on CenexShop.com.
If you have any additional questions, please contact your Cenex Representative.