Download the updated Cenex® branded distributor manual

The updated Cenex branded distributor manual is now available on Cenex Hub. This resource helps Cenex branded distributors apply Cenex and related product branding consistently across distribution vehicles, bulk storage tanks, packaged-product trailers and other approved equipment.

Why consistency matters

Branded product distribution vehicles help showcase pride in the Cenex brand throughout your community and build awareness with customers. Consistent, correct application of Cenex decals creates a unified visual image across the Cenex network and helps distinguish the brand from competitors.

The manual outlines the requirements distributors must follow to maintain that consistent image.

Key additions and updates

The updated manual includes:

  • Retail-item additions related to premium diesel labeling under a Premium Distillate Amendment.
  • Updated premium diesel guidance, including removal of references to the refined fuels line of business (LOB’s) and clarification on use of premium diesel marks for customers with a Premium Distillate Amendment.

Key requirements include:

  • Pre-approval from CHS Energy Marketing is required before using Cenex marks on any vehicle, tank, trailer or pump.
  • All Cenex brand decals must be purchased through CHS Energy & Implementation. To request a quote and mock-up for your project, visit the Rolling Stock and Bulk Storage Graphics page at Cenex Hub.

Physical copies of the update manual will not be available. Please refer to the resources on Cenex Hub before beginning any new branding project.

For questions about the manual or Cenex branding requirements, contact cenex.projects@chsinc.com.