Announcing the New Maxtron® Diesel Engine Oil Campaign!

Trucker filling engine with Maxtron Enviro Edge lubricant

Cenex® Maxtron® Diesel Engine Oils are the smartest oils for the toughest conditions. CHS Lubricants Marketing is excited to launch a new campaign with all-new sales tools and advertising materials to help you demonstrate the advanced cutting-edge formulations built to enhance performance and protect engines in extreme environments.

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Cenex® Premium Diesel Seminar Season is Here

Connect with customers and position yourself as the expert and share the story of Cenex® Premium Diesel Fuels and Lubricants. A Cenex Premium Diesel Seminar — or customer/prospect meeting — is an ideal way to reach current and prospective customers with important information on diesel engine technology, lubricants, premium diesel fuel benefits and more.

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FY21 Cenex® Lubricants Ad Share Begins!

For FY21, CHS Lubricants will again align dealers’ maximum annual Ad Share reimbursement amounts with their Cenex branded lubricant purchases to encourage growth and assist with converting prospects into becoming Cenex customers. At minimum, dealers will receive $1,000 of annual Ad Share credit for FY21, or $.04 per gallon based on their previous fiscal year’s Cenex branded lubricant purchases, whichever is greater. Letters were mailed at the end of September to all dealers to notify them of their FY21 Ad Share balance.

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Winter Fuel Handling Guide Available

With the cold weather settling in, it is time to start thinking about winter diesel fuel. Cenex® Winterized Premium Diesel product line offers broad coverage to meet the unique needs of your diesel customers – from moderate temperatures to extreme winter cold and everything in between.

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