Reach Current & Prospective Customers with a Cenex® Premium Products Seminar
Connect with customers, position yourself as the expert and share the story of Cenex® Premium Diesel Fuels and Lubricants. A Cenex Premium Products seminar or customer/prospect meeting is an ideal way to reach current and prospective customers with important information on diesel engine technology, lubricants, premium diesel fuel benefits and more.
CHS offers support and expertise to help you conduct meetings and close the sale. Your Cenex Representatives will help host your event and will cover agenda topics including:
- Cenex® Premium Diesel Fuels and Lubricants
- Cenex Total Protection Plan® warranty
- Diesel engine technology
- Tips to reduce/prevent maintenance costs and downtime
- Tips to improve fuel efficiency and optimize performance
- Winter fuels (if applicable)
- Proper tank maintenance
- Question and answer session
Remember: CHS also provides financial assistance when the following criteria are met:
Reimbursement Qualifications
Lubricants and Premium Diesel Seminar
- Meetings must include a 90-minute presentation on Cenex-branded Lubricants and Premium Diesel products to qualify for reimbursement
- A dedicated CHS sales representative from both Lubricants and Refined Fuels must be in attendance
- Presentation material must include the preapproved Cenex Lubricants and Premium Diesel PowerPoint deck; to obtain a copy, contact either the Lubricants or Refined Fuels marketing team
- Any presentation materials outside of the preapproved Cenex Lubricants and Premium Diesel PowerPoint deck, must be approved by a CHS District Manager before the event
- Minimum of 10 prospects and/or customers must be in attendance
- Cenex Premium Diesel dealers must be LOB 1 or 2 to qualify
- $30 reimbursement per attendee, $15 from Refined Fuels Marketing and $15 from Lubricants Marketing
- A picture of attendees taken during the meeting
- A list of attendees
Premium Diesel Seminar
- Meetings must include a 60-minute presentation on Cenex Premium Diesel to qualify for reimbursement
- A dedicated Refined Fuels sales representative must be in attendance
- Presentation material must include the preapproved Cenex Premium Diesel PowerPoint deck; to obtain a copy, contact the Refined Fuels marketing team; any additional presentation materials must be approved by a CHS Refined Fuels District Manager before the event
- A minimum of 10 prospects and/or customers must be in attendance
- Cenex Premium Diesel dealers must be LOB 1 or 2 to qualify
- $15 reimbursement per attendee from Refined Fuels Marketing
- A picture of attendees taken during the meeting
- A list of attendees
Seminar invitations, print advertising, signage and brochures from Cenex Shop are eligible for 75% reimbursement through Ad Share.
Reach out to our Marketing teams if you have any questions; refined.fuelsmarketing@chsinc.com or lubricantsmarketing@chsinc.com.
