Big news from Cenex^®!

During the Big Game, we officially launched our new brand campaign: Here for What’s Ahead™. Building on the success of Powered Locally^®, this next chapter positions Cenex^® as a forward-thinking, reliable partner for your customers and communities to help prepare for today’s needs and what’s next.

A broader, stronger energy story

This new campaign expands our message to showcase our full energy portfolio: premium fuels, lubricants, propane, and retail. It reinforces our commitment to anticipating customer needs and delivering dependable solutions.

Meet Ruby

Here for What’s Ahead features Ruby, a friendly, approachable character who embodies the trusted spirit of Cenex. Ruby represents qualities that make Cenex a reliable partner for customers everywhere. You’ll see her featured in campaign materials moving forward and helping us share the message that Cenex is Here for What’s Ahead.

Supporting your location

To help you activate the new campaign, we’ve developed a robust suite of marketing materials, from pump toppers and billboards to hose talkers and digital banners. These assets will be available soon on Cenex Shop.

If you have questions about the campaign or need assistance with materials, your Cenex representative is here to help. You can also reference the FAQ page on Cenex Hub for additional guidance.