Cenex Energy Solutions: Our Strategic Offering
We’re excited to introduce a new strategy for selling Cenex® lubricants alongside the full suite of energy solutions from Cenex and CHS. Backed by enhanced training and sales resources, this streamlined approach empowers our teams to more effectively promote the full energy portfolio.
By aligning our strengths in fuel, lubricants, propane and equipment, we’re delivering greater value and competitive advantages to our customers and member-owners. This approach to selling our full energy offering, accompanied by new sales tools, will help expedite the sales onboarding process to quickly build knowledge and confidence to help teams begin selling sooner.
Check out the new Cenex energy solutions page on Cenex Hub to hear from our leaders about the new go-to-market strategy.
Selling the Full Energy Portfolio
- Premium lubricant performance
- Leader in premium diesel fuel
- Reliable propane supply and distribution
- Strong partnerships with leading equipment suppliers
New Sales Tools
- Energy sales playbook
- Industry-specific brochures
- Lead generation tool
- New market general line for entry-level products
Training
The new printed Energy Sales Playbook binder provides introductory training information for each of our product lines, core industry information, focused product knowledge and resources to quickly and effectively encourage sales to begin conversations with customers. If you are interested in receiving a playbook, reach out to your district manager.
Customer Literature
The easy-to-use industry brochures help guide end-user conversations by providing a hierarchy of product solutions relevant to their business. The brochures include a conversation chart on the last page to help sales team members collect information to prepare a proposal. To order the new industry-focused brochures, visit Cenex Shop.
Lead Generation
CHS has compiled data from leading sources to help new and experienced sales teams find prospective clients in our core heavy-duty industries. Please reach out to your district manager for more information.
New Products
Cenex has released five new products to support the diesel engine oil, tractor hydraulic fluid and hydraulic fluid lubricant portfolios. These entry-level products complete our good, better, best product hierarchy, which gives sales the product tools to be competitive when customers are seeking a standard-tier product. The new products – Cenex® Tractor Fluid, Cenex® HD, and Cenex® Hydraulic AW in ISO grades 32, 46, and 68 – are now available.
For any questions about the materials or additional training, reach out to lubricantsmarketing@chsinc.com.
