Connect with customers and position yourself as the expert and share the story of Cenex® Premium Diesel Fuels and Lubricants. A Cenex Premium Diesel Seminar — or customer/prospect meeting — is an ideal way to reach current and prospective customers with important information on diesel engine technology, lubricants, premium diesel fuel benefits and more.
CHS offers support and expertise to help you conduct meetings and close the sale. Your Cenex Representatives will help host your event and will cover agenda topics including:
- Cenex® Premium Diesel fuels and Lubricants
- Cenex Total Protection Plan® warranty
- Diesel engine technology
- Tips to reduce/prevent maintenance costs and downtime
- Tips to improve fuel efficiency and optimize performance
- Winter fuels (if applicable)
- Proper tank maintenance
- Question and answer session
Remember: CHS also provides financial assistance for your meeting under the Cenex Premium Diesel Ad Share program when the following criteria are met:
- Meeting must be led by a Cenex Representative (CES, District Manager or Account Manager)
- 15 or more customers and/or prospects must be in attendance
- A photo of your event is required
Financial assistance includes:
- To defray the cost of meeting rooms, attendee gifts and refreshments, Certified Dealers are eligible for a stipend in the amount of $15 per guest.*
- We’ll reimburse up to 75%* of invitations, thank you postcards, print advertising, signage and brochures when approved materials from Cenex Shop are used.
Be sure to check out cenexshop.com for your seminar materials, we have updated our seminar postcard and posters!
