Connect with customers, position yourself as the expert and share the story of Cenex® Premium Diesel Fuels and Lubricants. A Cenex Premium Product seminar — or customer/prospect meeting — is an ideal way to reach current and prospective customers with important information on diesel engine technology, lubricants, premium diesel fuel benefits and more.
CHS offers support and expertise to help you conduct meetings and close the sale. Your Cenex Representatives will help host your event and will cover agenda topics including:
- Cenex® Premium Diesel Fuels and Lubricants
- Cenex Total Protection Plan® warranty
- Diesel engine technology
- Tips to reduce/prevent maintenance costs and downtime
- Tips to improve fuel efficiency and optimize performance
- Winter fuels (if applicable)
- Proper tank maintenance
- Question and answer session
Remember: CHS also provides financial assistance when the following criteria are met:
Lubricants and Premium Diesel
Seminar:
- Meeting must include a 90-minute presentation on Cenex-branded Lubricants and Premium Diesel products
- Minimum of 10 prospects and/or customers must be in attendance
- $30 reimbursement per attendees, $15 from Refined Fuels Ad Share and $15 from Lubricants marketing
- Picture of attendees
Premium Diesel Only
Seminar:
- Meeting must include 60-minute presentation on Cenex Premium Diesel products
- Minimum of 10 prospects and/or customers must be in attendance
- $15 reimbursement per attendee from Refined Fuels Ad Share
- Picture of attendees
Financial assistance includes:
- Seminar invitations, print advertising, signage, and brochures. Seminar materials, as previously mentioned, qualify for up to 75% reimbursement through Ad Share when approved materials from Cenex Shop are used.
Be sure to check out cenexshop.com for your seminar materials. Reach out to our Marketing teams if you have any questions; refined.fuelsmarketing@chsinc.com or lubricantsmarketing@chsinc.com.
