Cenex® Premium Products Growth Program
Launching September 1, the CHS refined fuels and lubricants teams are excited to announce the FY25 Cenex® Premium Products Growth Program. This program allows dealers to leverage the Cenex brand and its multiple product lines to encourage growth and retention.
Program Highlights
- Financial incentives that encourage retention and growth for both Cenex premium diesel fuels and Cenex premium lubricants.
- Bonus incentives when growth is achieved in both Cenex premium diesel fuels and Cenex lubricants.
- Regular touchpoints with you and your Cenex representatives, both district and account managers, to inform and help guide your growth over the course of FY25.
- Automatic program enrollment for your business, with no required paperwork, and a streamlined annual incentive payment for qualifying accounts.
How it works
This new program incentivizes growth for both Cenex premium diesel fuels and Cenex premium lubricants when you increase volumes over your three-year average in either product line with an additional opportunity for a bonus incentive payment if both product lines grow during the fiscal year. You will receive quarterly communications about your progress and a one-time annual payment if growth in any or all product lines is achieved.
Qualifying Products
Cenex premium diesel fuels: Cenex premium diesel fuels when purchased under a Branded Petroleum Distributor Agreement (BPDA) or a Branded Petroleum Marketer Agreement (BPMA). Customers must be a Line of Business (LOB) 1 or 2. Includes eligible products delivered through Automatic Fuel Delivery (AFD).
Cenex lubricants: All bulk and package Cenex-branded lubricant products excluding grease and drip oil.
Be on the lookout for further details and communications regarding this new program from your Cenex representatives and the FY25 marketing guides. If you have any questions, please contact your Cenex representatives.
