For FY21, CHS Lubricants will again align dealers’ maximum annual Ad Share reimbursement amounts with their Cenex branded lubricant purchases to encourage growth and assist with converting prospects into becoming Cenex customers. At minimum, dealers will receive $1,000 of annual Ad Share credit for FY21, or $.04 per gallon based on their previous fiscal year’s Cenex branded lubricant purchases, whichever is greater. Letters were mailed at the end of September to all dealers to notify them of their FY21 Ad Share balance.

Please note, the reimbursement ratio will remain the same at 75/25 cost share support on approved advertising materials that help promote the Cenex brand. Approved apparel and promotional items will be covered at 75% on total claims not to exceed $1,000 per fiscal year.

Visit CenexShop.com for approved advertising materials, such as print ads, radio scripts and apparel. Please send dealer customized advertising directly to CHS Lubricants Marketing, at LubricantsMarketing@chsinc.com, for preapproval to ensure eligibility for ad share funds. Lubricants Ad Share claims can also be sent directly to this email.

Complete details on this program can be found in your 2021 Lubricants Dealer Marketing Program book on page 32.

For questions, please contact your Cenex Lubricants Representative.