With the new Cenex® RISE program, your Cenex premium diesel, retail, lubricants, and propane ad share funds have been consolidated, allowing you to choose what product line to focus your dollars on. That means more freedom to use your funds where they’ll have the biggest impact.
Contacts at each parent office are encouraged to log in to visit the Cenex RISE program page on Cenex Hub to view claim submissions and other program information for the new fiscal year. Your fiscal year 2026 funds are based on Cenex premium diesel, retail, lubricants, and propane purchases from the previous fiscal year.1
How the Cenex RISE program works
Whether you're advertising, upgrading your Cenex c-store, or investing in your operations, there are marketing, improvement, and training funds available to help you grow.
Marketing Funds
For Cenex-branded radio ads, direct mail, social media marketing, apparel, merchandise, and more.
Improvement Funds
For c-store image enhancements, operational improvements, product maintenance, and more.
Training Funds
For Cenex premium product seminars and c-store employee trainings.2
The process of earning and using your RISE funds has been designed with ease in mind.
Accrue funds through Cenex premium diesel, gasoline, lubricants, and propane sales.
Marketing and improvement funds are based on previous fiscal year purchases.1
Execute and pay for RISE eligible purchases.
A full list of RISE eligible and ineligible items is available on Cenex Hub.
If you have questions about the new Cenex RISE program or your funds, please contact your Cenex representative.
1 The CHS fiscal year runs from September 1 through August 31. 2 Training funds do not have a set allocation and are provided by Energy Marketing. Reimbursement varies by training type. 3 Upon submission, claims will be evaluated and approved or denied based on program guidelines and available funds.