Newly refreshed pre-recorded radio spots are now available on CenexShop.com. These new ads feature the same tough, gritty tone of the Maxtron® diesel engine oil radio ads, allowing dealers to consistently deliver a similar branded tone across Cenex branded products and services.
These new ads are available for dealers to download and are pre-approved for Lubricants Ad Share funds. There are a total of 4 new ads:
- Maxtron® THF+ All Weather Performance
- Dependable Cenex Lubricants
- Cenex Grease: Extended Performance
- Cenex Total Protection Plan® Warranty
For each pre-recorded ad, dealers now have two options for radio spots, a :25 second version to allow for a local radio host to record a custom :5 second message and the :30 second version with a general :5 second call-to-action.
Dealers may download either version and place it at their local station. Once placed, dealers may submit the paid invoice for the spot and the 2022 Lubricants Ad Share form for 75% reimbursement up to the maximum allocated amount per dealer. At minimum, dealers will receive $1,000 of annual Ad Share credit for marketing materials, or $.04/gallon based on the previous fiscal year’s Cenex branded lubricant purchases, whichever is greater. The $0.04/gallon credit will be based on Cenex branded lubricants gallons purchased from CHS from September 1, 2021 to August 31, 2022. Dealers will be notified via a communication from their district manager regarding their maximum allocated FY22 Ad Share amount by September 30, 2022.
For questions, please reach out to your Cenex representative.
