Promoting Cenex® Premium Diesel Fuels
Utilize Cenex® Ad Share funds to offset your premium diesel advertising expenses. Before we know it, the 2022 fiscal year will draw to a close and your Ad Share funds will expire – all expenses must be invoiced by August 31, 2022 in order to qualify.
Cenex Shop, cenexshop.com, is a dynamic, online tool that allows you to create professional advertising materials to promote Cenex® products. Cenex Shop houses a full assortment of ready-made, customizable templates for a wide range of outreach methods – print, radio, signage, billboards and direct mail pieces to fit your unique needs.
As an added bonus, all refined fuels templates on the site are automatically eligible for up to 75% reimbursement through the Cenex Ad Share program.* By customizing your marketing materials at Cenex Shop, and submitting qualified expenses for Cenex Ad Share reimbursement, you maximize your marketing investment. Here are a couple ideas of how to use both Cenex Shop and Ad Share to boost your marketing efforts:
- Install/Refresh a Cenex Billboard. Cenex will fund the production and installation of your billboard when you place/update to an approved design from Cenex Shop. A variety of outdoor advertising templates are available for customization in the Outdoor Advertising category. Plus, the qualified lease for any approved board is covered up to 75% under the Ad Share program.
- Place Radio Spots. Don’t forget to check out the wide variety of Ad Share-eligible pre-recorded radio spots, available for download from Cenex Shop. Get the word out about Cenex premium diesel fuels– all radio spots allow for customization to help direct customers to your location.
- Update Print Collateral. From fuel dispenser advertising to direct mails, use the large variety of print items to drive traffic and product education!
Work with your Cenex representative to plan ahead and visit CenexShop.com to view approved advertising materials. Contacts at each main office location are encouraged to log in to CenexHub.com and click on Products > Ad Share to view Ad Share balances for this fiscal year. Ad Share claims can also be submitted via Cenex Hub, email, or mail.
For more detailed information on approved materials and the submission process, please refer to your Premium Diesel Marketing guide or visit CenexHub.com. If you have any questions about the Cenex Ad Share program or if you would like to submit a claim, please contact cenexadshare@chsinc.com.
