Lubricants Program Spotlight: Equipment Cost Share Program
Growing your business is always top-of-mind, but did you know Cenex Lubricants has dealer marketing programs designed to help you? The Equipment Cost Share program is designed to assist you in acquiring new customers by providing cost-share support on eligible equipment. This program is highly effective when paired with Heavy Duty Expansion program and is designed to fit a wide variety of end-user customers. With all these advantages, it’s no wonder the Equipment Cost Share program is one of our strongest programs with consistent use year-over-year.
How does it work? This program targets new-to-Cenex lubricants customers in a variety of industries that purchase a minimum of 300 gallons annually. Dealers purchase qualifying equipment on behalf of an end-user customer and receives 75% of the total out-of-pocket equipment cost per new end user at the time of sale with a maximum amount indicated in the program tiers chart. CHS Energy Equipment provides customers with competitive pricing and expert customer service. For information, contact 1-800-852-8186, option 1.
This competitive edge, combined with the Cenex Lubricants portfolio helps you secure business now and for the future. To learn how to leverage this program, contact your Cenex Lubricants District Manager and see full list of program details on page 10 of the 2024 Lubricants Dealer Marketing Program Book found on cenexhub.com.
New to Lubricants programs? Crediting is now faster and easier with online forms located on cenexhub.com. Simply collect your end-user information and lubricants invoices and complete the Equipment Cost Share Program form found on the Cenex Hub. Don’t forget to sign the 2024 Dealer Agreement Form to save even more time when completing credits for five of our core marketing programs.
