For FY22, CHS Lubricants will again align dealers’ maximum annual Ad Share reimbursement amounts with their Cenex® branded lubricant purchases to encourage growth and assist with converting prospects into becoming Cenex customers.
Category Archives: General
2022 Cenex® Premium Diesel Ad Share begins!
Cenex® Ad Share balances for fiscal 2022 are now available. Work with your Cenex representative to plan ahead and take full advantage of your Ad Share dollars this year. Contacts at each main office location are encouraged to log in to cenexhub.com and click on Products > Ad Share to view retail and/or premium diesel Ad Share balances […]
Cenex® Premium Product Seminar Season Is Here
Connect with customers and position yourself as the expert and share the story of Cenex® Premium Diesel Fuels and Lubricants. A Cenex Premium Product seminar — or customer/prospect meeting — is an ideal way to reach current and prospective customers with important information on diesel engine technology, lubricants, premium diesel fuel benefits and more.
Cenex® Gift Cards for Gallons Starts November 1
Starting November 1, 2021 through February 28, 2022, end-user customers can earn one $50 VISA® gift card for every 100 gallons of qualifying lubricant and grease products purchased.
Cenexperts Live: Tips For A Clean, Effective Engine
Cenexperts Live is the show where we sit down with the experts to answer both equipment and product questions. In this month’s video we discuss how a dirty engine can negatively impact equipment performance and result in costly breakdowns.
Complete the Cenex TPP and LubeScan® Course by 12/31 to Earn FY22 Incentives
Complete the Cenex Total Protection Plan® and LubeScan® online training course, available on cenexrefinedthinking.com, by December 31, 2021. Eligible Cenex® salespeople who sell warranties, but do not pass the course by this date will not receive their incentives in FY22. No extensions will be granted.*
Prepare for Winter with New Merchandise and Apparel
As the summer fades away and cool weather approaches, get ready for fall and winter with new merchandise and apparel. Cenex Shop has everything you need to warm up and promote Cenex along the way! From fleeces, to blankets and hand warmers, Cenex Shop is your one stop shop for the cold months ahead. New […]
Cenex® Ad Share Claims due September 30
If you participated in either the Lubricants or Premium Diesel Ad Share program in FY21, the deadline to submit your claim for reimbursement is quickly approaching. In order for your claim to qualify, you must submit your claim, along with supporting documentation, no later than September 30.
Reminder 2022 Premium Diesel & Lubricants Marketing Program Guides
Both the 2022 Cenex® Premium Diesel and Cenex Lubricants Dealer Marketing Program guides have been mailed to all dealers. If you need additional copies, please contact your Cenex Representative.
New Pre-Recorded Cenex® Branded Lubricants Radio Ads Now Available
Newly refreshed pre-recorded radio spots are now available on CenexShop.com. These new ads feature the same tough, gritty tone of the Maxtron® diesel engine oil radio ads, allowing dealers to consistently deliver a similar branded tone across Cenex branded products and services.









