Lubricants Program Spotlight: Heavy Duty Expansion Program
Growing your business is always top-of-mind, but did you know Cenex Lubricants has dealer marketing programs designed to help you? The Heavy Duty Expansion (HDE) program is the most popular and versatile program for any salesperson’s toolbox. With nearly 20% of dealers using this tool, HDE has year-over-year growth and credits numbers doubled from FY22 to FY23 aiding in securing new large customers for our Cenex dealers.
How does it work? This program targets new-to-Cenex lubricants customers and gives dealers the flexibility with a $2.30 pricing credit to help you remain competitive when growing your volume. Target heavy duty audience segments for the HDE program include agriculture, fleet, construction, forestry and diesel repair shops. Dealers that use the HDE program grow volume with each new end-user account added. End-user targets must show an annual volume opportunity of 900+ gallons which can be prorated at 75 gallons per month to help you achieve sales at any point of the year.
This competitive edge, combined with over 25 top performing products like Maxtron® Enviro-EDGE®, Superlube TMS®, Maxtron® THF+, helps you secure business now and for the future. The best part is that your new customer can remain on this program as long they are compliant with volume and product requirements. To learn how to leverage this program, talk with your Lubricants District Manager and see full list of program details and eligible products on page 13 of the Lubricants Dealer Marketing Program Book found on cenexhub.com.
New to lubricants programs? Crediting is now faster and easier with online forms located on the cenexhub.com. Simply collect your end-user information and lubricants invoices and complete the HDE form found on the Cenex Hub. Don’t forget to sign the 2024 Dealer Agreement Form to save even more time when completing credits for five of our core marketing programs.
