FY’27 premium diesel and lubricant marketing program changes
We are excited to share updates to upcoming FY’27 marketing programs, including new opportunities to help grow your Cenex® business. These changes are designed to make it easier to do business with CHS.
The FY’27 program changes are intended to help sales teams spend less time managing credit submissions and more time focused on customer needs, product value and growth opportunities. With increased growth incentives, enhanced equipment support, and a more streamlined program structure, Cenex distributors can continue building stronger customer relationships and growing branded lubricant volume.
Premium Products Growth Program
Incentives for lubricant growth gallons will increase to $0.75 per gallon, when growing over your three-year average. In addition, a $0.50 per gallon bonus/kicker incentive will be available when both product lines grow.
Bulk Equipment Refresh Program
Program support will increase from $1,000 to $2,000 to help end users upgrade their bulk equipment. This program is intended to encourage customers to act quickly while additional support is available.
Heavy-duty Expansion (HDE) program
The HDE program will focus on high-volume products and include price and credit adjustments to simplify administration and reduce form submissions. The program will offer a new $0.80 per gallon credit on a reduced list of eligible products. Visit Cenex Hub for the current applicable product list. These updates are early steps to help sunset the program and support our value selling approach of the ‘good, better, best’ strategy.
Discontinued lubricant programs
The Government program and Gift Cards for Gallons program will be discontinued. These changes support a simplified program structure for customers.
Full FY27 program details are available on CenexHub.com.
If you have any questions about the program changes, please reach out to your Fuels and Lubricants District Managers.
