New Cenex® lubricants strengthen the ‘Good, Better, Best’ strategy
Building on the momentum of the good, better, best sales strategy, we are expanding the Cenex lubricant portfolio with additional high-quality options in the “good” tier.
These additions are designed to make sales conversations more straightforward by giving sales teams clearer choices to present and help customers find the right product for their equipment needs and budget.
What’s new
- New Cenex HD 10W-30 diesel engine oil
Expand your diesel engine oil offering with another dependable option for customers seeking a quality, API-licensed product. - New Cenex PCMO gasoline engine oils
Offer more choices for customers looking for “good” passenger car motor oil (PCMO) solutions. Available viscosities will include:- 0W-20 (expected in January)
- 5W-20
- 5W-30
Why “good, better, best”?
A good, better, best portfolio helps sales teams lead with solutions rather than a one-size-fits-all product recommendation. It gives customers a clear choice based on their equipment requirements, operating conditions and investment level.
With the expanded “good” product line, you can:
- Meet value-focused customer needs with Cenex-quality, API-licensed products.
- Create a natural path to discuss higher-tier options when additional performance benefits are important.
- Simplify product comparisons and recommendations.
- Build confidence by offering a complete portfolio from a trusted brand.
A full lubricant portfolio gives sales teams the flexibility to serve more customers in the field—whether they are looking for dependable value, enhanced performance or premium protection.
