Did you know that you could grow your business AND provide better pricing to your local municipalities?

The Government Credit program was formed in Fall of 2017 to support dealers bidding for local municipality contracts and to offer competitive pricing on nearly all Cenex^® lubricants products. Municipality customers often have consistent product and volume needs that help you manage your business. Over 20% of Cenex lubricants dealers use this tool to secure new customers. The number of credits distributed in FY23 doubled from FY22 showing growing value for this program.

How does it work? This program targets new-to-Cenex lubricants customers and gives dealers flexibility with a $2.10 pricing credit to help you remain competitive when growing your volume. Audience segments for the Government Credit program may include school, city, and other government agencies. Dealers that use the Government Credit program grow volume with each new municipality account added.

This competitive edge, combined with the Cenex Lubricants portfolio helps you secure business now and for the future. The best part is that your new customer can remain on this program as long they are compliant with volume and product requirements. To learn how to leverage this program, contact your Cenex Lubricants District Manager and see full list of program details on page 12 of the 2024 Lubricants Dealer Marketing Program Book found on cenexhub.com.

New to lubricants programs? Crediting is now faster and easier with online forms located on cenexhub.com. Simply collect your end-user information and lubricants invoices and complete the Government Credit Program form found on the Cenex Hub. Don’t forget to sign the 2024 Dealer Agreement Form to save even more time when completing credits for five of our core marketing programs.